When will this bumper sticker hit the road?

As building energy labeling takes hold in the marketplace the goal is to make energy efficiency cool and add social pressure.  For example the NRDC, Facebook and O-Power are partnering to make a Facebook app to help motivate people to compete to be more energy efficient among their friends.  With the goal of many for standard building energy labels below is one from the DOE and the Build America Challenge, could it translate to the bumper sticker below eventually?

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